Brenda Burger

Lane Bryant | Cacique Intimates | Catherines, Ascena Retail, Columbus, OH

     Copy Manager, October 2018 – Present 

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• Direct in-house creative agency's copy team in executing seasonal concepts across marketing channels (POS/store signage, direct mail, marketing emails, SMS, website, digital advertising and social media).

• Engage in cross-channel collaboration to streamline information flow, find efficiencies and execute strategy with excellence and consistency.

• Serve as a leader, mentor and cheerleader for copywriters.

• Participate in seasonal concept development and product naming.

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Catherines Plus Sizes, Ascena Retail, Columbus, OH

     Copy Manager, October 2017 – October 2018 

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• Participated in seasonal concept development.

• Lead brand storytelling for daily/weekly marketing communications.

• Served as copywriting team manager and mentor.

• Created engaging, on-brand marketing across all channels (POS/store signage, direct mail, marketing emails, SMS, website, digital advertising and social media).  

• Organized competitive patterning outings, customer connection exercises and team building.

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Bath & Body Works, L Brands, Columbus, OH

     Senior Copywriter, February 2017 – October 2017 

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• Served as lead creative copywriter on a Stores Marketing floorset team, creating 2-D and 3-D signs for merchandising displays and seasonal videos.

• Wrote engaging copy for CRM materials, including direct mail and in-store handouts.

• Produced copy for in-store promotional signage and disclaimers. 

• Participated in seasonal concept development for in-store marketing campaigns.

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The Limited, Columbus, OH

     Senior Brand Copywriter, May 2015 – January 2017 

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• Recruited to redefine the brand voice for the iconic Limited Brand and its newer Value Brand extensions (The Limited Outlet and Backroom at The Limited).

• Served as team leader and mentor for copywriting team members.

• Developed and presented seasonal creative concepts and campaigns. 

• Participated in cross-functional collaboration sessions to align strategy and messaging across channels.

• Produced charismatic, on-brand copy for all channels (fashion mailers, POS/retail store signage, email marketing, website and PDP/product copy). 

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Distinctive Apparel Inc. (DAI), Randolph, MA

     Copy Manager, All Brands, May 2011 – December 2014

     Lead Copywriter, June 2007 – May 2011

     Brands: Chadwicks of Boston, Metrostyle, Casual Living, Territory Ahead

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• Defined brand voice and developed copy strategy for all brands.

• Served as leader and mentor for copywriting team members.

• Developed and presented seasonal creative concepts.

• Created monthly and weekly Ecommerce communications strategies.

• Lead the integration of the copywriting processes for all new brands acquired by DAI.

• Helped develop, test, and launch the company’s first copy database.

• Produced compelling marketing copy for all channels (catalogs, collateral, direct mail, website, marketing emails and affiliate marketing).

• Served as administrator and contributor to the brand blog and Facebook page.

• Provided website content and fashion advice via the site's “Ask the Designer” feature.

• Wrote national magazine ads published in O, Essence, Latina, Marie Claire and Cosmopolitan.

• Co-wrote episode script for TV series Designing Spaces (featuring the Chadwicks brand).

 

 

PartyLite, Plymouth, MA

     Senior Communications Writer & Managing Editor, April 2005 – May 2007

     Associate Editor of Training Publications, April 2002 – April 2005

     Communications Writer & Public Relations Specialist, September 2000 – April 2002

     Associate Communications Writer, August 1999 – September 2000

     Communications Intern, February 1999 – August 1999

   

• Developed multi-channel communication strategies to support marketing programs and events.

• Wrote and produced print brochures, newsletters, targeted emails and website communications.

• Promoted to Managing Editor of company’s monthly training and recognition publication.

• ​Became the go-to for special writing projects, including national magazine advertisements, incentive trip marketing, scripts for TV segments and executive speeches at national conferences.

• Produced PR materials and participated in press events in New York City.

• Participated in the U.S. Strategic Planning Task Force, normally attended by executive team members only.

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